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By Dujender yadav

In my opinion a freelancer is a worker who uses his skills independently to do some work for some person or some company without any binding agreements to improve his skills or to earn money etc.

How to make new clients?

For attracting new clients a freelancer must have professional identity and must have good knowledge of personal branding. Personal branding with better Professional identity is must to attract clients. So a freelancer should always have an updated portfolio.
A freelancer should connect to other groups of translators around him to promote himself. Personal branding is the key to get new clients. One must keep in consideration the use of online marketing. For example, social media such as youtube, facebook etc. these are nowadays the popular sites to spread anything easily. One could also get clients through the personal meetings so always remember to acknowledge everyone in your contact about your professionalism.
One must took in consideration to facilitate the client with his work by giving quick service or by taking less money or by accepting challenging tasks etc. A person have to satisfy his old clients with his work to get new clients. Because it is also a way of marketing yourself from client to client as if your old client is happy with you then they will recommend you and new client will also consider you. This is how we enhance our customer chain. In Delhi, freelancer usually get socialized in the embassy parties where they have the opportunity to get to know other translators, entrepreneurs, business persons or any other needful. Always be the man of words, you should always do the work before the deadline, this gives a good impression of yours to the clients. Always keep your social media profiles updated and stay connected to the peoples through your social media profiles. Content writing is also a good way of promoting yourself and attracting clients, so we should always write blogs, articles etc. First focus on the old clients, keep them satisfied and then move forward on getting new ones. Translators usually have the opportunity to register themselves on the online portals, for example upwork.com etc. where a test is conducted and rating is given to them and on the basis of these ratings they are hired as freelancers and they can work conveniently, efficiently as these jobs are purely work from home in nature. Attend conferences, meetings and do internships to enhance you skills and get in touch with the more peoples of your field. More you attend these type of gatherings more you will have the availability of clients.
Now if we see the whole game is of marketing yourself to get new clients, you market yourself more and you get more clients provided your services must be better. And for a freelancer it is not much difficult to retain his clients because he don’t have to do much in this context only the simple things discussed above. Now the matter comes to retain old clients and set durable relationship, so for this you have to provide them services better than others in the market. Set up a good relationship with your client. A true freelancer is a true businessman, as he never let his clients left him. You have to provide them with the quality work. You have to make a client believe in you and it’s a major thing that your client believes you. And for this you must have to be punctual in your work and give quality in your work. Your client should be confident about giving any challenging work to you. You have to be time manager, financial manager everything in yourself to provide good quality to the clients. You must be aware of good clients and bad clients, bad clients could never setup a relationship but good clients always have good relations in market. You must not charge very high than the market rate and not less than the market rate. You must do an appreciative work to get more work in future and always keep the client happy. Never loose a client due to small things or small mistakes.  Always accept your mistake and assure them not to do those mistakes in future. Make yourself comfortable with the work and the clients so that client could be confident about you. Never break your promises made to clients. Never be afraid of challenging and quantity of work, accept only the work according to you capacity and your availability of time. And you must also be loyal towards your work and your client. Never let the client loose hope on you, provide them with the services better than others.
I would like to express my gratitude to Mr. Ravi kumar sir and modlingua for giving me the opportunity to express my views on such a massive platform.
Dujender yadav
In my opinion a freelancer is a worker who uses his skills independently to do some work for some person or some company without any binding agreements to improve his skills or to earn money etc.
How to make new clients?
For attracting new clients a freelancer must have professional identity and must have good knowledge of personal branding. Personal branding with better Professional identity is must to attract clients. So a freelancer should always have an updated portfolio.
A freelancer should connect to other groups of translators around him to promote himself. Personal branding is the key to get new clients. One must keep in consideration the use of online marketing. For example, social media such as youtube, facebook etc. these are nowadays the popular sites to spread anything easily. One could also get clients through the personal meetings so always remember to acknowledge everyone in your contact about your professionalism.
One must took in consideration to facilitate the client with his work by giving quick service or by taking less money or by accepting challenging tasks etc. A person have to satisfy his old clients with his work to get new clients. Because it is also a way of marketing yourself from client to client as if your old client is happy with you then they will recommend you and new client will also consider you. This is how we enhance our customer chain. In Delhi, freelancer usually get socialized in the embassy parties where they have the opportunity to get to know other translators, entrepreneurs, business persons or any other needful. Always be the man of words, you should always do the work before the deadline, this gives a good impression of yours to the clients. Always keep your social media profiles updated and stay connected to the peoples through your social media profiles. Content writing is also a good way of promoting yourself and attracting clients, so we should always write blogs, articles etc. First focus on the old clients, keep them satisfied and then move forward on getting new ones. Translators usually have the opportunity to register themselves on the online portals, for example upwork.com etc. where a test is conducted and rating is given to them and on the basis of these ratings they are hired as freelancers and they can work conveniently, efficiently as these jobs are purely work from home in nature. Attend conferences, meetings and do internships to enhance you skills and get in touch with the more peoples of your field. More you attend these type of gatherings more you will have the availability of clients.
Now if we see the whole game is of marketing yourself to get new clients, you market yourself more and you get more clients provided your services must be better. And for a freelancer it is not much difficult to retain his clients because he don’t have to do much in this context only the simple things discussed above. Now the matter comes to retain old clients and set durable relationship, so for this you have to provide them services better than others in the market. Set up a good relationship with your client. A true freelancer is a true businessman, as he never let his clients left him. You have to provide them with the quality work. You have to make a client believe in you and it’s a major thing that your client believes you. And for this you must have to be punctual in your work and give quality in your work. Your client should be confident about giving any challenging work to you. You have to be time manager, financial manager everything in yourself to provide good quality to the clients. You must be aware of good clients and bad clients, bad clients could never setup a relationship but good clients always have good relations in market. You must not charge very high than the market rate and not less than the market rate. You must do an appreciative work to get more work in future and always keep the client happy. Never loose a client due to small things or small mistakes.  Always accept your mistake and assure them not to do those mistakes in future. Make yourself comfortable with the work and the clients so that client could be confident about you. Never break your promises made to clients. Never be afraid of challenging and quantity of work, accept only the work according to you capacity and your availability of time. And you must also be loyal towards your work and your client. Never let the client loose hope on you, provide them with the services better than others.
I would like to express my gratitude to Mr. Ravi kumar sir and modlingua for giving me the opportunity to express my views on such a massive platform.

Profile: http://modlingua.com/interns/378-dujender-yadav-portuguese-translator-new-delhi.html

 

Hits: 85
By jatin papneja 
 
Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.Personal branding often involves the application of one name to various products. For example, the celebrity real-estate mogul turned President of the United States, Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g. Trump Tower). Marketers McNally and Speak define the personal brand in this way: Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you.

If you're looking to define your own personal brand, you should, first of all, consider the exact impression that you want to build and the market you wish to target. Where do they meet? What do they like and want? What problems do they have? If you can meet them where they're at, you can build a solid personal reputation as someone who cares and who truly wants the best for his or her client. remember that personal branding is not about selling. It's about making yourself available to others, both clients and peers.

Make sure you have active accounts on like Facebook, Twitter, and LinkedIn. Keep a balance between business-related updates and personal updates, so that others will see you as being both professional and personable. No one needs to know what you ate for breakfast, but a picture of your cat posing next to a promotional poster will probably get some buzz. Branding has reached a new level of imperative because of the rise of the Internet. The growth of the virtual world created the necessity of managing online identities. Despite being expressly virtual, social media and online identity has the ability to affect the real world. Because Individuals want to portray themselves a certain way to their social circle, they may work to maintain a certain image on their social media sites. As a result, social media enables the creation of an online identity that may not be completely true to the real self. WHY SHOULD YOU BUILD YOUR PERSONAL BRAND? Building a recognizable personal brand opens professional opportunities. Creating a vision for your future and implementing that vision can lead to: A better job Better contacts and clients for your company (Industry recognition) It’s something of a no-brainer, but there is a clear correlation between success and branding.

Creating a strong brand establishes yourself as a natural leader, making people look up to you as a firm thought leader. The boost in image and direction opens doors and creates unique opportunities that would otherwise remain in the dark. Similarly, finding success throughout your career naturally pushes yourself to take a stronger stance on how you handle yourself and others. Leadership qualities naturally evolve as success and branding interact with one another, which can launch a career into exciting new directions. Building a strong and profitable personal brand is not a sprint and something you do over night … it’s something that takes time, hard work, dedication, patience and of course a lot of passion for what you do and want to be considered an ‘expert’ in. It’s an evolving process you have to go through and it never really ends.

The reason why personal branding has come to the forefront of society and business is the impact Web 2.0, or more generally social media has had on the world. Before Web 2.0, as opposed to today, your opportunities to get the word out about your business was limited. In fact, apart from word-of-mouth campaigns, you were reliant on the media to help you get your message out. Your ability to get your business message into the media, i.e. in front of your target audience, was typically limited to the size of your advertising and PR budget. As a consequence, it was the individuals with influence and budget who controlled, i.e. the marketing and external communications department, largely, the company brand, and how it was perceived by the outside world. Now, a company’s brand has always been the sum total of the employee’s personal brand. Because social media has truly given each individual a voice into the world, your employees personal brand and how they use it, has risen in prominence to companies. Whether you like it or not, all of your employees are constantly communicating to a global audience via Twitter, LinkedIn, Facebook, Google+, YouTube, blogging etc.  How you communicate externally to the outside world via social media can have massive consequences on both your employees’ future career prospects but also the reputation of your company.

As a language
 student  i observed that personal branding is the pratice of people making themselves and there careers as brands. while self-help management techiques were about self-improvement,the personal branding concept suggest instead that success comes from self-packaging. 
1 build your platform 
2 indentify your uniqueness and your strengths 
3 own your space 
4 be yourself 

Building a personal brand takes time and effort, but it’s worth it.

The need for a personal brand will continue to increase. It’s the one thing that no one can take away from you and it can follow you throughout your career. It’s a leadership requirement that lets people know who you are and what you stand for. 

profile link: http://www.modlingua.com/interns/351-alias-jatin-papneja-french.html


 

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