Quality Standards and functional translation

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By Hitesh Kohli

Translation-specific processes which many translators consider important on determining quality outcomes, this standard did not become widely accepted as a guarantee of quality in the industry. If writing literary text requires skill, then so does producing functional texts for working life. At times, a factual  text needs to be effectively translatable into other languages. In such cases, writing functional texts becomes even more challenging. Thus, if you know during the written stage that your text will be translated, you should definitely take that into account.The characteristics of a text that is functional as such or easily translatable are quite similar in many respects. However, criteria can also differ, especially when the text type in a question, such as an advertisement,  required creativity language use. In this article, we will discuss why the translatability of working life texts is significant. You will also learn what should be considered when returning a text that will be translated. On the other hand, the aim of a marketing text is to be sell the recipient products, services, thoughts and ideas. Each text is designed so that it content and expressions sport the achievement of the goal. When the communicating in one’s native language or another language one is familiar with, the writer, or the organization they represents, has the opportunity to ensure that the text meets its objectives. Then, even if the text is outsourced, the publisher can still check, specify, revise and fine-tune it down to the last tone and connotation. But when a text has to be written in a language in which one is not fluent, it is best to be let someone else take the lead. If a text is important in a to be return and translated, then conveying its message is also too important to be left to chance. First a fall, the outcome can be influent by carefully choosing the person who will translate the text. It is also advisable to take a moment to consider the translatability of the text during the writing stage. This way the translated text convey exactly the same message the original text intended to covey. Furthermore, it is also important to consider how effectively a text can be translated. This means, for instance, how quickly and fluently a text can be translated. These matters can also be affected during the writing stage.

How well or poorly a particular text will work when it is translated can be affected in various ways and at various levels:

  • Style and way in which the language is used (e.g. abstract vs. concrete)
  • Clarity and length of the clauses and sentences
  • Terms, concepts and other word choices
  • Paragraph structure and the general structure of the text
  • Layout and formatting
  • Attaching instructions and reference material generally speaking the rules of thumb less is more and the simper the better also apply to translatability. This is reflected in, for example, the fact that in certain text types the use of synonyms can give the text desirable to avid excess variation in a text which is destined for translation. The general instructions encouraging simplification are aimed at optimizing intelligibility and unambiguity. They do not, however, apply to matters outside the text, meaning instructions and reference material, which should not be skimped on. We will discuss further the factor affecting the translatability of a text in our next articales, so be sure to stay tuned. 

       Indian translation industry has a lot to learn from leader in terms of developing well organized translation management processes involving terminology management and standardization of terms, quality control standards, customer satisfaction and the use the technology,  including human assisted machine translation. Indian industry wants no more regulation and burden, but it has a culture of being economical. In translation industry, one cannot be aloof and s/he/it will be forced to apply market standards.

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