By Shreya Rawat

Video Link: https://youtu.be/pY7DE0q0yBk

Having a goal without a vision will certainly not serve the purpose. It is equally important to have a well-formulated marketing plan before engaging in business. Social media marketing is growing to be one of the most crucial aspects of digital marketing which provides incredible benefits by increasing your brand awareness, reaching millions of customers worldwide, and boosting leads and sales. An online marketing plan is thus essential to gather your bearings in terms of your promotional efforts and to make sure that they correspond to your market goals. With an exceptional online marketing plan, it is likely to examine and recognise all the aspects that could impact your business and then formulate the best strategies to deal with them prior. 

While giving a thorough knowledge of Social media marketing, Mr. Ravi Kumar, founder of Modlingua introduced 12 Months Social media Marketing plan, which can also be converted into a 06 or 03 Months plan. He introduced the idea, how marketing in the virtual world works. He explains, with quality content, we also have to drive engagement which must be converted into action later. 

The 12 Months plan is divided into three stages as followed. 

• Initial stage- Trial (01-03Months)

The initial stage will be the introduction to your brand. In this, you will have to, Create a Profile, Implement brand Image, Announce presence. 

• Second Stage- Transition (03-06Months)

In this stage, the focus will be on brand/customer engagement. It will help in increasing the follower base & Monitor the brand. 

• Third stage- Strategic (06-12Months)

The final stage is more about strategies where you’ll have to provide special offers to members, followers, or customers. Discounts and offers result in more engagement and hence, an increase in sales. 

Profits further result in social media engagement and then a rise in business indicates more movements, hiring, and thrive in jobs. The success of your digital marketing strategies always depends on the development and execution. The 12 Months Social media marketing plan presented by Modlingua will undoubtedly benefit and help you achieve your business goals.