By Niyati Jain

When was the last time you had a doubt and turned to a textbook instead of Google? I'm guessing it's been ages.

We can't deny the sort of saviour Google search has grown to be in the past few years, and with technology growing by leaps and bounds, the need for Google search is here to stay. Be it general or specific information, Google search is always ready to serve anything to you on a platter.

What exactly is SEO?

Search Engine Optimisation is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

With the help of SEO, companies spread their visibility through marketing and promotion strategies. Google being the most popular among search engines, every company - and every working professional, for that matter - wants to top the search ranking and be the most visible of all, so that it is no one but them who gets the most clients.

Why it matters for translators and job seekers

SEO is also an amazing technique for job hunters. When a recruiter types a keyword on Google, you want your profile to come up before anyone else's.

The same is the case with translators and multilingual people. The quicker a potential client or a hiring company can find you, the better your prospects of getting good opportunities - and this saves you the cost of advertising as well. We all know the general assumption people have while searching on Google: that the links in the top five are supposed to be the most authentic ones. So including a couple of relevant keywords in your profile to spread your visibility and increase your authenticity quotient will always help, sooner or later. Not only does this provide you with better opportunities, it also helps you build a better image that is not confined to any particular niche.

The bottom line

The more thought you put into curating your profile, the better your chances of getting opportunities.