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By Beti Levensteinas

Online marketing is different from mass media because it is a platform with a two-way communication, enabling interaction with people, two machines whereas, in mass media, there’s only one machine and people. There are several sale strategies in online marketing. Social media have various small platforms. One of them is email marketing. However, email marketing has become unwanted nowadays, it is currently deemed as an invasion of privacy. 

Pay per click puts your add in sites, using targeted adds based on your google search, but you have to pay per click and it might be very expensive. Blogging has become much more important and beneficial, reaching out much more paying users and it is possible to use social media to direct people to other sites, the more followers, the more penetration and clicks you have.

According to chart shown in video, search engine marketing industry reached over $ 22 billion by the end of 2012 and Google search has 1,17 billion of users, more than Facebook, Twitter, Whatsapp, Youtube, Linkedin. So it is a much more effective strategy.
It can take more time, you have to put out many Web pages and it may take many months for people to visit them, but they will come freely and willfully, it is not an aggressive strategy, it is not an invasion of privacy. Google search is considered pull marketing, where people come to your branding.

On the other hand, discounts based on previous sales and email campaigns are deemed as push marketing, which is aggressive and not so effective. AIDA (Awareness, Interest, Desire, Action) strategy was presented in video as very effective, and when a user searches something, that strategy is being employed in Google search.

As shown in video, 63% of companies using social media (e.g., blogging) increased marketing effectiveness, 57% of marketers acquired customers from blogging, businesses with websites of 401-1000 pages get 6 times more leads than those with 51-100 pages.
Some online marketing advantages are one to one approach, it caters to specific interests, different content by choice, geomarketing, it is relatively inexpensive, it enables a global business, measuring statistics is easy and accountability.

Google analytics allows its users to analyze landing pages, exit pages etc. There are 68 million Internet users in Brazil. There’s a wide market. Multilingual writers have an even wider market, since they can post texts in several languages.

In view of that, translators looking for direct customers would have to start blogging a lot in order to be kept at the top of Google search, be seen and read. They would have to dedicate a great deal of their lives to accomplish that.

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