BY ANJALI CHAWLA
First and foremost I would like to brief you all with three topics which will play a major role in today’s article.
CONTENT WRITING
Content writing is a form of online writing which appears on websites that are designed specifically to sell or promote a specific product. Content writing works according to the brief provided by the client. The brief will include their task and requirements. The job of the content writer is to turn this brief matter into a fully finished product which is ready to become the part of the target webpage. The content should always be fluently and clearly written with the right ideas. It should be presentable enough to be able to promote the product.
ONLINE MARKETING
Online marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing. It is a set of powerful tools and methodologies used for promoting products and services through the internet. Online Marketing includes a wider range of marketing elements than traditional business marketing due to extra channels and marketing mechanisms available on the internet. (FROM TECHNOPEDIA)
TRANSLATION IN MULTIPLE LANGUAGES
Translation is an activity of interpreting the meaning of a text from the source language to the target language.
RELATIONSHIP BETWEEN THE ABOVE THREE TOPICS
The following trio are very much closely related to each other. As explained above Online marketing is a set of tools for promoting products but before that the product should have a fully finished content which is required to promote the product online. And, it is impossible to do online marketing in only one language. As it is an international marketing, the content writing cannot only limit up to national or regional languages. It needs to get translated into other foreign languages also. May be not all but at least some popular languages like French, Spanish , German , Chinese , Japanese etc. And, to fulfil this purpose we need translators to translate the content of the product in their respective languages. This is how translation and content writing is directly related to online marketing.
Personally, I have never used my language skills in these areas but I would like to utilize my full knowledge of French as a foreign language for the translation purpose of any popular brand.
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