By Sharon Ramsey
Another key ingredient in image building and enhancing the brand value of a business is marketing tools. One must understand that effective marketing tools can help the business to deliver valuable content as well as create opportunities and grow in the industry.
The most conventional form is to develop brochures and booklets, something that any business can easily opt for. The lecture herein emphasizes the contents that must be included to express the objective of the business. First of all, it should be taken care that the contents showcased on the brochure and flyers are the same as the content present on the website. A well-prepared brochure can help in winning the undivided attention of potential customers and therefore it must concentrate entirely on the business and its core competencies. Inclusion of USPs, information about products and services that the company delivers, certain certifications or quality standards, and recognition from the government are certain key points that can be included in the brochure.
In this educative video, Mr. Ravi Kumar suggests that one may also develop flyers and brochures solely devoted to the products and services and include relevant information about them as well as attempt to categorize according to the different sectors a business would intend to capture. The content can be anything from music composition to a book. For instance, the flyers can display the details of the content of such music composition that can generate a better understanding of the product for the customer. Moreover, showcasing these booklets and flyers at exhibitions and events can help in increasing the customer base for the product. The quality of the content and the order of the content that is mentioned in the flyer is influential and thus a structured order of the flyer would help in better clarity to the potential customer regarding the objective of the elements of the product.
Since the cost of publishing books and other contents through offline sources is high marketing, thus online mediums are worth considering like: publishing of articles and various other content through pdf and through the sale of pen drives and DVD that facilitate wider distribution of information about the business and its products and services. Finally, it is of utmost importance to consistently engage with your customers and participate in networking with your peers and colleagues.
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