By Sharon Ramesy
With the ongoing disruption of online marketing, one can still not deny the significance of traditional media in the digital world. A business aiming for mass outreach may not want to forget the powerful recognition newspapers and tv media creates. Mr. Ravi Kumar with a remarkable experience of 20 plus years in the Translation industry shares some extraordinary experiences and useful tips for business development. Media outreach consists of necessary ingredients that once applied can create significant exposure for the company. The creation of press releases about important events taking place in the company is impactful. Sharing success stories of employees or some product/services or about the company creates an impressive mark on the minds of potential clients. A key point to remember that great work speaks for itself, it generates organic followers and moreover media houses pick up such extraordinary work that brings meaningful changes in society. In the same context Mr. Ravi recalls the earliest days of Modlingua when it was just established in the year 1999 and he was in JNU, he shares despite limited resources, low population and dependence solely on traditional media, Microsoft Bhashaindia recognized him and published his success story in2005 for language activism in Language and Translation industry. He encourages people to hence look out for such opportunities, involves in such activities that create visibility and outreach by itself, and allow the media houses to do branding for you rather you paying them for the same purpose. In 2013 Mr. Ravi earned the accolade “Translator of the year” by the Bits, Pune. In the preceding year, in 2012, Punjab technical company also published his success story for setting up of language division and center for language innovation. In this way, it promoted him as an exceptional translator and an interpreter. Further, he expresses a great emphasis on putting efforts in reaching out to as many people as you can, to followers, to your media friends, who can also acknowledge your work and write about it as well.
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