By Abu Hamza

Engaging with the people on social media like; Facebook, Twitter, Instagram, YouTube, and LinkedIn, etc, is very important to promote business and create awareness about our brand and products. We can engage with the people on social by doing different activities as follow:

• Writing and posting good contents
• Answering peoples queries and their comments
• Making your followers feel engaged
• Creating polls and surveys
• Asking questions
• Posting frequently
• Posting about the latest trends and issues
• Sharing videos
• Tagging with friends
• Writing emotional and attractive headlines
• Sharing the contents more than once
• Using Hashtags
• Using photos, Memes, and animated GIFs
• Sharing the contents loved by your followers and friends
• Creating different groups to engage with people
• Measuring the engagement of the people

To know the social media engagement and the impact we have to measure it. Every social media has some basic tools to measure the level of engagement with the people, only we need to read the data as follows:

• Likes
• Shares
• Comments
• The growth rate of followers
• Active Fans

These are very basic tools to know the engagement level. We can also use different tools to measure social media engagement and activities like:

• HootSuite
• SocialMention
• Klout
• Facebook Insights
• Google Analytics
• Twitter Analytics
• Custom Social Media Reports

The most important thing while doing social media management is converting these engagements into action. Only engagement will not give you the required benefit until and unless you can convert engagements into actions and for that, you can work on following directions:

• Offering discounts
• Offering membership
• Optimizing website, attractive look and feel
• Unique login page
• Start social selling
• Explore social media’s conversion features

Engagement and conversion into action are two dimensions of the same coin and we can’t draw a clear cut line between the two. First of all, we have to engage with the people and then try to convert these engagements into actions. Engagement will boost your confidence and give you the energy to work for converting these engagements into action. Converting these engagements into actions is not easy, there is a huge difference between virtual engagement and reality, people try to engage on social media but when it comes to action very few people get ready for that action.

While doing all these activities we also have to take care of our products and services negativity on social media, if we come across any type of negativity, so we have to remove it as quickly as possible because any small negativity can hamper the image of our products and services on a larger scale, and once the negative image enters into the social media we will lose our reputation, so we have to be very careful about it. Sometimes negativity makes the products and services popular among the people and they try to look into it, so we have to work according to the situation and decide wisely what is good and what is bad for our services.

After all, engagement is very necessary and its first step to achieving your goals, if you will not engage with the people and think that something happens just like a miracle so it will not work. You have to engage with the people and try to convert these engagements into actions.