BY PRAGYA MEHROTRA

As everyone knows, Google is the most used search engine in the world and if anyone wants to search anything, it is most likely that they will use Google. Therefore, having a higher ranking in the Google search results is very essential for anyone if they want to be recognized. If we think about our own habits and experiences, how many of us go to the second page of the Google search results while searching for something. The number is very less. We are forced to go to the second page when we are desperate and do not find anything that suits our needs on the first page.

Google gives us millions of results for a single search but how many do we actually look at and out of those how many do we click on. Researches show that 75% of the users never go beyond the first page of the search results. So it is extremely important for a website to be among the top twenty to twenty-five search results so as to be able to make a mark and be recognized. If one is not at the top, it means that they are losing customers. Similarly, translators need online marketing so as to be able to make an online presence. People can offer their translation services online and the more popular their website or the advertisement for their website is, the higher it will be listed in the list of Google search results. This will guarantee an even higher popularity and prove very fruitful in the long run. In order to reach such a level of popularity, many techniques such as the AIDA (Awareness, Interest, Desire, and Action) model need to be applied. As the popularity of a brand or business grows, its Google ranking grows automatically. Retaining that popularity is also very essential so that the high ranking is always there. Blogging is also an essential way of increasing the popularity of a particular brand or company as it helps in increasing the number of customers or clients. Creating an extensive and attractive website is very important too since this also helps in increasing the search engine results. Higher the number of pages on the website, the more traffic it creates. Keeping all these strategies in mind, translators can create a better website for themselves, attract more customers and reap a large amount of benefits from it. 

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