By Harneet Kaur
As all of us know that today, in the fields of research, finance, marketing or name it any other growing industry, Google is considered as next to GOD. In fact, in our day to day lives also, Google search has become a very crucial part of our existence. With the growing usage of Smart phones, tablets and many other gadgets, we as humans find it very quick and convenient to use Google search. From searching a nearby restaurant to the best property available for Investment, Google knows it all.
So, when we rely so much on this Grand “know it all” Engine for every minute search, how can we take the best advantage of it as a Seller? What measures can we take so that more and more buyers should approach us? The answer is GET THE GOOGLE RIGHT.
Today, we as Translators and Multilingual have a very good opportunity to present ourselves in a best possible way on Google Search so as to attract more and more Clients for our field. But, having said that is not on sufficient for us to be there but as I mentioned earlier getting it RIGHT. With this I mean getting on the Right Ranking i.e. on the first page of the Search Engine and preferably the first 3 results.
Google Search and Top Ranking in Google search is very important. While more and more people rely on their searches basis Google these days, they would only want to check further with the results which are on the first page of the Engine. The psyche of the Human Mind is such, that it majorly relies on the principal of First is the Best. Majority of the people do not even visit the Second page of the Search Engine for the Results. Hence, the Translators who want to get into the Industry of Freelancing, would miss out on the opportunity if they do not present themselves on the right page.
Search engine marketing requires a lot of pull marketing. Having said that, it is very much implied that in the field of Translation, it is required to pull and get the attention of the clients so as to not losing opportunities.
Hence, I would like to conclude that we as Translators are very lucky today that we have such a great Search Engine to help us. So we should definitely make the best use of it in a highly efficient manner.
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