BY SHAISTA PERWEEN ( COPT PASTE ACTIVITY)

The Google search engine is one of the top most search engine in the world. Search Engines matter because they increasingly determine the information about brands, products, and services that customers access online. The goal of the Search Engines is to provide users with search results that lead to relevant information on high-quality websites.

Google is very informative site. It is available in 123 languages. There are 4.5+billion active users worldwide. Google currently takes 90% of the search market, and is the one of the most popular websites in the UK. There are other search engines also. The Competitors of Google include Baidu and Soso.com in China; Naver.com and Daum.net in South Korea; Yandex in Russia; Seznam.cz in the Czech Republic; Yahoo in Japan, Taiwan and the US, as well as Bing and DuckDuckGo.
Google is famous due to a patented algorithm called “PageRank” that helps rank web pages that match a given search string.[1]

PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.[2]

There are 1.17 billion Google users, as opposed to 293 million users of Baidu and 292 million users of Yahoo’s search. Microsoft’s Bing was used by 267 million people.
Content is one of the most important factors for ranking. The keyword also plays a major role. Analyze Your Website & Set Your Keyword Goals, Research Your Audience, Analyze Your Competitors these are the important factors in Google searching.
Google search engine is for communication and the secondly it is to search for information on relevant products and services offered by various businesses.
Search engine optimization is the focal point of internet marketing. This internet marketing innovation is becoming popular day-by-day providing profit worth billions to companies who are using their services.
Our young generation is promoting the social media. Becauseofsocialmedia we can create and promote our own websites. We can make the sites and make awareness in any field. As such, Modlingua is promoting and enhancing the scope of translation and interpretation. Any professional or business men can make specific websites in the field they want to do the work. Presently there are so many online websites in the field of translation. They are giving a very informative and educative information in that. Blogging is also very important to share our thoughts and ideas. Once I had created my blog in Spanish and every day I write about a specific topic in it. It improves and develops my Spanish language skills. I wrote about Spanish cuisine and bullfighting and Jallikattu issues in India. Translators or multilingual writers benefit from Google search in many ways, they can promote their content with the help of Google. They can use social media to enhance their things. They can use Facebook, Twitter, blog, LinkedIn etc.
 
 
References:

1. http://www.inetasia.com/resources/articles-the-importance-of-search-engines.html

2. https://en.wikipedia.org/wiki/Google_Search

3. https://business.yell.com/knowledge/why-is-google-the-most-important-search-engine-for-businesses-to-rank-in/

4. "Facts about Google and Competition". Archived from the original on 4 November 2011. Retrieved 12 July 2014.[3]

5. https://www.betaout.com/blog/importance-of-keyword-research-for-your-website

6. https://www.newsghana.com.gh/advantages-disadvantages-of-search-engine-optimisation/