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Self assessment report by Prerna Gupta

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By Prerna Gupta

In my first three weeks as an intern at Modlingua, I have learned various aspects of digital marketing and translation in detail. During the initial days, I have studied the AIDA Model, a hierarchical model, which proposes that marketing needs to accomplish several tasks in order to move the consumer through a series of steps from brand awareness to action (purchase). I have expanded my knowledge about Artificial intelligence which is prominent in modern digital marketing techniques. These are the few of the many videos that I have watched. Modlingua helped me in clearing my perception of entrepreneurship and translation business. Apart from this, I have promoted the videos and articles of Modlingua on different social media platforms like LinkedIn and WhatsApp regularly. I have shared my views on the video in the comment section. I have also contributed to bringing in the subscribers for the modlingua's youtube channel to meet the set targets. I have also attended webinars conducted by Ravi sir and my fellow interns on the topic like "how to become a content writer", "basics of translation and interpretation", etc which turned out to be very productive. To conclude this, I want to say that I have learned about the interpretation world to a great extent and looking forward to learning more.

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