By Urja Shah

Video: Expert Content Writer Shares Proven Strategies for Success (Modlingua Live)

Good content draws people to a business and what it offers. In the digital age, that takes strong writing skills and a working knowledge of SEO. "Content is king" is a familiar line, but companies now treat content almost like currency: they use it to catch attention, and done well, attention turns into sales.

Types of online content writing

• Blogs: short articles and even poetry.
• Brand journalism: brand stories, interviews and customer testimonials.
• Copywriting: product descriptions, infographics and web pages.
• Technical writing: user manuals, how-to guides and FAQs.
• Social media writing: interactive posts that support public relations.
• Email writing: promotional emails, newsletters and campaigns.
• Scriptwriting: ads, webinars, web shows, radio and even chatbot replies.
• Long-form writing: e-books, case studies and data studies.
• Ad and promo writing: ad copy, landing pages and direct mail.
• Creative writing: short stories, humour and wordplay.

How to become a good content writer

In the webinar, the mentors, interns and Dr. Ravi Kumar shared practical advice:

• Know who your audience is.
• Connect your topics and paragraphs so the piece flows.
• Try new approaches and change your style now and then.
• Research more than you think you need.
• Know your subject, and outline before you write.
• Make content easy to read and share, with a clean layout and the right keywords.

Above all, never plagiarise. Software catches copied text easily, and original work is the only kind worth publishing.

Building a career

New writers can look for freelance work and internships, start their own blog and take one of the many online or offline courses available. Writers who work in more than one language have an extra edge, since content often needs to reach readers in several markets. Learn how Modlingua helps with multilingual content through its language services.