By Sharon Ramsey

Video Link: https://youtu.be/fc-RsEKjP38

You don’t need the fortune to market your business and its products and services. This video provides learning that after making new clients, which tools and techniques to undertake that can elicit a pool of data to generate business. Deploying multiple channels like cold/warm calls, email marketing, campaigns, referrals can drive huge traffic to your website. Mr. Ravi Kumar suggests rendezvous with the business community and people in exhibitions like Auto Expo, SMEs expo, book fair, trade fair, FICCI, etc. induces the opportunity to collect a profile of array of experts and develop relationships with them. He mentions organizing events and participation in them is as important to build a network. He includes organizations like the Local Chamber of Commerce as a scope to gather a directory of members and grow a network with them.

It's imperative, he focuses on engaging with potential clients and understand their pulse and plans foremostly and then build trust and comfort which can deliver a good impression of your services. 2 businesses integrate well when they know about each others USP and how it will help in the growth of their businesses. However unnecessary spam and unwanted email marketing can become intruding on your prospects and hamper your premature relationship with them. It's always necessary to ask for permission and then send emails to them. Data collection of prospective clients is paramount of any business thereby thorough efforts should be made to make the data bank productive so that it gives enough room for analysis and develop necessary strategies for business. 

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