Video Link: https://youtu.be/5NpJrvjo5A8

Have you ever find your name or your enterprise at the top of the rankings in the search engine? If no, then definitely you stand nowhere. is the process of increasing the quality and quantity of website traffic for proper indexing to make it comfortable for the users to receive the information according to rankings for what they are searching for. One can achieve SEO in two ways: In, one tends to pay huge stacks of money to Google for pushing up its rankings in the search engine from time to time. This is a  very expensive method. One’s content should be appreciable to the extent that Google itself does the same job without any payment. For this, one must create buzz for its content, more engagements should be there and more comments must be there by the public for boosting up the ranking in the search engine.

 

There are various and diversifying techniques for search engine optimization. But before we look into them, I want to discuss some Black Hat practices in this domain of rankings. Black Hat SEO is a practice against search engine guidelines that are used to get a site ranking higher in the search results. These are unethical tactics and often the people or enterprises who indulge in this, end up paying hefty fines and penalties from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks.

 

Let's come onto one such practice i.e Cloaking. It is a disguised technique by which a site represents quality and satisfactory content on the web crawler or search engine's end to boost its ranking in the search engine. But at the same time, it demonstrates different content on the user's end by taking them onto a different site. Thus, the users get deceived for the information that they are actually looking for. Another such practice is Stuffing. It is a method by which many webmasters load keywords into the web page’s metatags for a site to generate traffic and popularity. This is followed by continuous and abnormal repetition of keywords. This method is considered to be spamdexing which is harmful for the reputation of the company itself. In the long run, it will affect the company and in the end, the site will no longer be user-friendly.

 

There exists definitely a user-friendly method to push one's rank at the apex of the search engine. This method is called Backlinking. This technique doesn’t provide you with traffic and fame instantly but it’s a righteous way to achieve and boost up the ranking. There are two types of backlinks: Firstly, there is a No-follow link. It tells search engines not to pass authority from the linking page to the destination page. This is used to avoid spamming and constrain traffic on a site. Some popular websites that used these links are Google, Wikipedia, Quora, and many more. 

Secondly, there is a Do-follow link. To improve Google page rank, one must get quality backlinks. So in order to get a good page rank, one must build a do-follow backlink (instructs spiders/bot to follow this link).

Advantages of the Do-follow link are:

» Improves Page rank.

» Improves blog authority in Google eyes.

» Content ranks higher for multiple keywords.

» Higher page rank attracts advertisers

 

At last, we have some other easy methods to add backlinks:

• Use social media platforms

• Insert related links

• Work on an already popular post

• Write guest posts

• Contact influencers

• Interview famous people