Best gateways to social media marketing
Video Summary by Natish Pal
Video Link: https://youtu.be/y4QNmiCFvHc (Click to watch the full video)
In Social media marketing, the foremost thing is to know which gateways/platforms are best in social media marketing. In this lecture, Mr. Ravi Kumar talks about the best 5 gateways to social media marketing: 1. Facebook 2. LinkedIn 3. Twitter 4. Instagram 5. YouTube. These five social media platforms are very important for us, marketing ourselves, marketing our products or services or offering some services to others, etc.
Let’s start with Facebook, which started from a university by Mark Zuckerberg, is the biggest social media site around, with more than 2.5 billion monthly active users that’s almost a third of the world’s population. It has helped, in fact, the whole world in the globalization process phenomena. Facebook has brought disruption in mass communication and it has increased the pace of globalization. Facebook always tries to give a better experience to its users. This is a very big platform, a big way also to reach out to the people. You can understand very much the importance of the outreach (can be 2.5 billion monthly active users). Everything that you do is free.
LinkedIn is now more than just a resume and job search site. It has evolved into a professional social media site where industry experts share content, network with one another, and build their personal brand. It has more than 260 million monthly active users and has around 500 million-plus users but the important factor is it is not for doing normal chitchats, jokes, etc. LinkedIn is also used for background check. LinkedIn is a very important platform for professionals.
Twitter is a social media site for news, entertainment, sports, politics, and more. It has another importance. There is less possibility of putting small chitchats messages rather it is mainly used for creating buzz. It’s popular for using short messages. Twitter has 330 million monthly active users.
Instagram has 1 billion monthly active users. Instagram is popular for sharing images. It allows you to share a wide range of content such as photos, videos, stories, and live videos. Instagram is used in visual storytelling. This has become another form of expression and there are lots of people, celebrities especially they use it maximum. As a brand, you can have an Instagram business profile, which will provide you with rich analytics of your profile and posts.
The most important platform is YouTube. YouTube is a video-sharing platform where users watch a billion hours of videos every day. It has around 2 billion monthly active users. YouTube brought disruption in mass communication through the use of videos. YouTube has created another revolution in inner communication and that is putting videos. Also, YouTube has given away to citizen journalism using motion pictures. YouTube (owned by Google) is also often known as the second largest search engine after Google.
To conclude, Mr. Ravi Kumar has chosen these five platforms for us to understand them as well as use them for our social media marketing plan. These platforms are used for selling products and services. These are the platforms that can help you brand yourself, brand your products and services.
