Video link: https://youtu.be/6bgXYo6W-GQ  ( Click to watch the full video)

 

Quality content and the level of engagement are the two backbones for popularising your website or brand. You are creating good content is not enough, without proper social media engagement there is no use of quality content. This lecture aims at focusing on how to make a plan for social media management. Mr. Ravi Kumar talks about the most basic method for social media management – the ROAD map. Where “R” stands for Research – searching about your business in the market and know everything about your target audience, “O” stands for Objectives – the objective to achieve measurable goals, “A” stands for Action – convert your desired audience into actionable things, “D” stands for Devices – the last stage is to upload the appropriate and attractive content on various social media platforms. Further, the ROAD map is consist of 3 phase 1. Trial phase, 2. The transition phase, 3. Maturity phase. The trial phase includes trying out various methods of attracting traffic. Transition involves stabilizing your social media activities. The maturity phase involves numerous processes and activities like random, formal, and informal.

 

In addition to leading social media platforms, other points are equally important. Blogging at blogger or at your own website or at any other platform can bring good traffic to your website. Embedding links of your website in blogs are very important to pull the traffic to the website. Interaction with your audience is important, so seek feedback and interact with your audience through the comments section. And sometimes there would be some negative comments. Rather than ignoring these comments learn to handle negative people. More activities include more exposure.

 

Developing a distribution channel for your content is a very good idea. It helps to keep control of online activities. Also, there are various websites called Bookmarking websites, one can use these websites to increase traffic and use as many backlinks as possible. There are many sites such as Moz and SEO Khazana, use these sites to submit articles and links.

 

The website plays an important role in every business to communicate with your audience. Thus, look for a website that accepts articles and press releases. Also, reach out to media houses with your press releases.

 

In the end, we have various methods to manage our website. Blogs, embedded links in blogs, backlinking, article submission, and press releases are very important aspects of social media marketing. In addition, websites like – Academia, google scholar, SlideShare, Quora, Scribd, etc. are very helpful in creating visibility. These websites make it easy for you to increase engagement, thus the good user experience.