By Vaishnavi Ojha

The ranking is very important in today’s world. Firms constantly fight with others to get the best ranking in the market. With the increase in competition among firms and with the continuous emergence of new companies, it has become very important for the firms to create a name in the market and stay top in the list. Otherwise, the companies would get lost in the traffic and someone else might take their place.
As the new wave of online marketing and promotion has begun, most of the things and work like sales, promotion, and deals have started happening online. It is now known to be absolutely critical as research shows that 93% of all buying decisions start with an online search. As soon as a person wants to search or buy anything, the first task he does is to open the laptop and start googling. Google has been one of the most important and essential parts of one’s life for many years. It is the most used search engine on the planet. Moreover, the number is increasing every day. That is why it becomes very important for online companies to get their name on the first page. So, if you can reach the top of the first page of Google results, it can be an excellent opportunity for you and your business.
An increase in SERP rankings not only boosts your business's ability to generate traffic and leads, it increases the degree to which your audience sees your business as authentic. So, whether yours is a large business or a small local business, better ranking helps in it.
Once you get a better ranking position, success then runs towards you. However, in order to give your business a respectable image among the customers and the competitors, you will feel the pressure to make your website rank among the first ten web results.
Just like any other service providers, translators and multilingual writers too can benefit themselves a lot because of this phenomenon.  With the rising of globalization, most firms try to maintain a very good and long-lasting relationship with the companies abroad. In this case, they need the help of translators and interpreters. Because of this, such firms are too growing their business and fighting to get the top rank in the search results. Because of this, they can create their name in this business and fetch more clients. And because of this trend, many companies are trying more to improve their content and their social prints and eventually getting better at their services too. Unlike previous years, this industry is developing too by actually showing their work rather than just the word of mouth.
I do not see any advantages for the language pairs I am working with because German and English are widespread languages and therefore many speakers and service providers for the same. This increases the competition in these language pairs than the languages like Chinese, Russian, or any other new languages. However, it sure does motivate us to gift our very best and enhance ourselves so that we remain at the top of the game.  
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