By Soham Jayesh Buch
 
Have you ever felt satisfied with number two when you can be number 1? Would anyone feel contended choosing the inferior option when it is easily available to grab the best one? The purpose of the search engine is to get the best available option with reference to the key word requirement of the user. Google, Bing, Yahoo, Baidu, and other many search engines some of the top used search engines.
 
Understanding Results of Search engine
Search engine results are expressed in terms of the key words’ relatability, order and its sense of meaning. Every search engine tries to find out the unique meaning and the related stuff that is desired by the user. As the contents are displayed in the order of their relative parity with the key word, every website and business would try to be focused on the correct key word that may generate the leads that satisfy the purpose of the website. In this way, there is a war going on to remain on the top to with the correct key word for the similar key words for the similar nature of businesses. Here the importance of the words that correctly represent the website and satisfy the purpose of consumers are invaluable. This is where the work of a language expert plays a very significant role.
 
Role of a linguist
A linguist is a person skilled in more than one language, preferably one of such language is foreign to his region. On internet, there is no distinction of cast, creed, or colour for customers’ individual requirement of search. Though it is possible to guess the nearest possible results from the location, there cannot be surety of the language, religion and other setting that a person may prefer. In this scenario, search engines and businesses on the web have a requirement to prepare themselves with the language and / or the translation option to satisfy the masses. A linguist can help with correct content for the expression of the purpose of the business on the web so that the target customers can be directed to what they need.
If the websites need attention, there are advertisements that lure the customers to the websites of their interests. Using the correct language with the written content, videography and sound to have the desired impact on a potential customer is absolutely a must. People who are good at languages and its art of expressions can get benefitted to a great length.

Many a times businesses are targeting some specific group as potential customers. As we know that the boundary of any nation, age, cast, creed, and colour etc. is very thin to stop this wave of change, they are constantly in need of the talented people that can make things possible for businesses. Linguists are more employable as they can fit in the criteria of translator, content writer, or a language expert.
 
Importance of Languages English, Hindi and Gujarati
The languages English, Hindi, and Gujarati represent an important set of a language for a linguist. Together these languages constitute over 60% of the languages used on the internet. Further, these languages are used widely in the developing nations like India, Pakistan, Middle-East countries, Africa, etc. who are expected to rise in their internet usage. With innovative usage of the technological gadgets in the developing era, there would be vast opportunities available to linguists. This could bring strong and positive employability in the near future.
 
The Author’s profile
http://modlingua.com/language-interns-at-modlingua/336-gujarati-hindi-english-literary-works-ahmedabad.html
 
Another Work of Author
http://modlingua.com/blogs/503-the-wolf-pack-strategy-and-its-perspective-for-translators-and-translator-networks.html