By Sneha Karati

There are far too many search engines on the internet, but "When in doubt, [we] Google it out".  Ever wondered why we look up to Google for all the answers to the questions of our life? 

Chris Dixon in Business Insider explains, when Google tried to sell its technology to Excite (a leading portal search engine in the 90s), they feared the users would leave the site instantly because Google's technology was too good, it instantly provided people the desired information. And the 90s search engine and web portals rocked by the rule of "stickiness" since the ad revenue came from people staying on the site. So there you have it, Google is fast and fairly simple to use.

Why do you need to be in the top ten of Google Search?

Google shows you thousands of pages for the same query but most of the people don't go beyond the first page for answers. So the most important reason why you need to be in the top ten is to get the first page ranking on Google. For page ranking means more visibility. Even if you are #10 you get a mere 2.4% (average) of the traffic. While being the #1, #2 and #3 get you and average share of 32.5% 17.6% and 11.4% respectively.  So one can see the discrepancy is very high (http://www.mr-seo.com/seo-articles/importance-first-page-rankings/). 

93% of the buying decision start with online search (mr-seo.com), and search engine optimization is one of the most important strategies of inbound marketing. "Inbound marketing is a strategy that focuses on attracting customers, or leads, via company created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention" and this is achieved through search engine optimization, in other words, "the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine". 

Benefits of being on the first page of Google result

Translators and multilingual writers are like businessmen, if you are on the first page or better the first rank it means excellent business opportunities for you. The visibility of your site based on certain keywords increases the authentic quotient of your organization and activities since people think the first few links provided by the engine are authentic. First page also means more exposure and impact on viewers and clients. It is not only an opportunity to grab more customers but also a chance to create a globally recognized business image thus not restricting you to your locality. It also reduces your cost on advertisements. And finally the better the position the better are the opportunities. 

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