By Sharon Ramsey

Video Link https://youtu.be/BMP_w2pxEkQ

Once you are aware of your competitors through a comparative analysis, it's then important to target the right customer at the right place. Comprehensive market research helps to penetrate the market and approach the right client. Your efforts become futile when you try to reach the larger audience but hardly get any response in return. Hence a good understanding of the market provides where your customers are, better clarity of the needs of the clients and gain a competitive edge in the business sector. A lot of companies around the world are shifting to global as well as to local markets and, developing the need for translators and interpreters, so syncing your assets and skill set with the prospect’s goals can offer a boost in career advancement. Keeping yourself updated about new product launches, press releases, business news, companies’ board meetings, special events and exhibitions are another part of market research. Sound knowledge about them opens a window of possibilities for business development. Learning about the needs of clients and whether they are looking for some alternatives can provide a scope to market your valuable skill sets and prove your worth. In business, development networking has a vital role so building a good rapport with different managers and people in the top management can prove to be extremely useful. Ultimately connecting the findings of the market research and keeping a pace with the market demands can help to outreach the right clients and stay relevant in the business.

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