By Sharon Ramsey

Video Link: https://youtu.be/D1mjV1W0nd8

There’s no denying that networking is the most powerful tool in business development. Lack of this essential skill may lead to no business opportunities. Strong engagement and relationship building with people within the business community and outside of it cultivate deeper connection and collaboration with them.

However, the struggle for networking prevails at various levels. Mr. Ravi Kumar in the course of educating potential translators and interpreters explains that external influences like social, cultural, economic, and political contributions to the failure or success of a business. The environment in which today's businesses operate is highly competitive thus leveraging upon such factors can play a significant role in developing business. For instance, political ties and govt connections provide some extent of advantage in terms of credibility and outreaching clients. Apart from this, economically powerful people have developed this culture of investing in emerging start-ups and their smart ideas, hence ties with such people would impact a business that is in its initial phase of business and seeking capital. Additionally, it is not new that many businesses have this goal of exploiting broader markets and expand operations across the globe so, it becomes crucial to look at the various aspects of it and make the right decision. Mr. Ravi states networking at the international level helps in achieving this goal, by talking to other experts and industry leaders offer insights into other dynamic factors, conferring knowledge and experiences with them, help a company to effectively strategize and implement the plans and climb up the ladder.

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