By Sharon Ramsey

Video Link https://youtu.be/Gvqiqc8C-Oo

There persists a quote in online marketing that says “The Internet affords relationship with consumers that’s hitherto unfathomable”. There have always existed techniques for going viral over the internet that a lot of businesses have utilized to make the best of the internet as a resource for their benefit. With the advent of various new techniques, there has been an evolution of a definite efficient model also known as the AIDA model that has taken the world by storms.

The AIDA model represents the 4 basic elements of marketing that are – Awareness, Interest, Desire and Action. Mr Ravi Kumar through this lecture represents the importance of the above given 4 elements which create customer value for the business. What we have grown to understand is that the more we desire the greedier we become. The crux of the matter remains that higher desire results in suffering which has ultimately been overturned by the revolution of the internet. Being greedy and creating greed in the customers for the product must and should always be the essence of any business. From the awareness and interest and desire for the product to the action of buying the product, there pertain a plethora of resources of the AIDA model that help in creating that desire for the product in the customers.

The understanding of the psychology of the human mind has been of the greatest essence of the sciences and in the present times, it has also helped various businesses to understand how an individual’s needs and wants can be exploited through the use of advertisements. For example, brands such as parker advertise their pens through celebrities such as Amitabh Bachan to exploit the common man's ego to purchase a product endorsed by Amitabh Bachan. Thus, endorsing your brand or becoming your own brand is the central motive of a business. The element of Action in the AIDA Model represents the ability of a brand to convert the psyche of an individual to the purchase of their product and that should be the essential goal of every Business.

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