By Sharon Ramsey
Video Link https://youtu.be/Ol-ScTlVRrU
Have you been wondering why random ads appear while browsing social media, or while playing games on the phone, or when surfing through a website? It was not the case a decade ago, with the advent of the internet and social media boom and the increase of online population, Online marketing has been rising tremendously. The significant growth from the past decade is only an indication of how swiftly business activities are shifting to a virtual world. Primarily Online marketing means selling any Product, idea, or service using electronic means like the internet. E-mail, websites, or social media platforms. It goes without saying that the growth of the virtual world is exponential and dynamic. Modlingua itself has deployed Virtual assistants on its website that provides basic information in the absence of an online support agent. Search engine like Google has AI, bots, and scripts embedded to track the online behaviour and habits of customers. Such type of data provides valuable statistics of customers as well as your competitors, that can be used to understand customers closely and thereby build techniques to create deeper customer relations, engagement, boost sales, provide personalized experiences, etc. To understand this parameter of Online marketing, Mr. Ravi suggests to search for example- airline tickets to a particular destination and then observe how a search engine would funnel this data out of your system and will flood all your online platforms with airline offers and advertisements. Internet accessibility has been increasing steadily and India is the second-largest online market with over 560 million internet users.
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