By Sharon Ramsey | Modlingua
Click the video below to watch this inspiring story:
“Ignoring online marketing is like opening a business but not telling anyone about it.” This quote sets the tone for the discussion led by Mr. Ravi Kumar in this session. He highlights why online marketing has become indispensable in the current decade and explores both its advantages and risks for businesses of all sizes.
Online marketing helps businesses reach specific customer segments with precision, offering cost-effective tools to promote products and services. It enables entrepreneurs to work remotely and monitor their digital reach in real-time through analytics and visitor tracking tools.
One major benefit Ravi Kumar emphasizes is the ability to measure transparency. Businesses can assess performance, identify weak spots, and take corrective actions promptly. At the same time, small businesses can compete with large enterprises by leveraging digital tools — provided they adapt wisely.
However, the video also sheds light on the dark side of digital marketing. Online fraud, scams, and lack of emotional connection with customers are challenges that cannot be ignored. Despite stricter cyber laws in India, trust-building remains a major hurdle. The absence of face-to-face communication often makes online-only operations feel impersonal.
Furthermore, while larger corporations can afford the infrastructure for full-scale online campaigns, smaller businesses may struggle due to limited investment capacity. Ravi Kumar urges businesses to balance digital reach with human connection, and to approach online marketing with both caution and strategy.
This video is a must-watch for freelancers, entrepreneurs, and digital marketers seeking a balanced view of how to leverage online marketing without falling into common pitfalls.
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