By Sharon Ramsey
Video Link https://youtu.be/ATjgRKG6PBE
“Ignoring online marketing is like opening a business but not telling anyone about it”. This quote substantially answers the question as to why online marketing is important and how it has been the most important aspect of the growth of any business. Mr Ravi through this lecture focuses on the advantages and the disadvantages of online marketing demarcating the importance of online marketing in the businesses existing in the current decade. Finding the right customers to amplify and manufacture the most amazing product is the core motive of every organization. Where there exist businesses that cater to specified customers through their product online marketing has become the most important strategy to create segments and create a niche market for these said customers.
Who doesn’t want to save money? Every business seeks ways to curb their expenses and online marketing is the most cost-effective way to reach out to the customer. Another advantage that Mr Ravi mentions is being able to work from home itself. Online marketing in today's world has provided every business with an opportunity to work from anywhere. Working from offices has become obsolete and with the advent of online marketing, businesses can work from anywhere. Online marketing has certain benefits such as tracking the visitors to the website that helps in understanding how many people have come to know about the organization and its products.
Transparency remains the foremost issue of today's organizations. Thus, online marketing helps in an organization to measure the transparency throughout the business. It’s also helped in taking corrective measures in case of any discrepancies. But like every other marketing strategy online marketing also possesses various deceptions as well. Online fraud being one of the most severely depreciating scams has drowned various businesses in the sea of online threats. Once an organization is trapped into any illegal activity it not only affects the organization but also every stakeholder of the organization itself. On the safety side of online threats, the cyber laws in India have become more stringent and they create a safe space for businesses to work over the online platform. Though it still is difficult to create reliability among the people regarding the organization and its business. human’s ability to communicate to the emotions of customers has been of the most important to the businesses but the online aspect of any business is contradictory to the humanizing aspect of any business and thus the human aspect of a business is also lost through online marketing. Investment further remains a big for online marketing considering the organization spend huge sums of money to invest in infrastructure to support the online aspect of their business. So while a huge organization may just endure such costs, a small business may not have sufficient investment to create online success for their business.
Simply online marketing can be said to have its advantages and disadvantages but it depends upon the organization to adapt and reform the online transformability to grow throughout the business life.
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