By Riddhi Arora
Video link: https://youtu.be/fOQp3fTwvEc ( Click here to watch the full video)
Day by day social media is gaining importance. Social media helps to make communication in better way.
There are different ways in which Social media helps in digital marketing.
• Increase contact and job - there are a lot of job portals available for us where recruiters can find us.
• It helps in promoting Group discussions via zoom, skype.
• Gives an appropriate product review - Thanks to Amazon, Flipkart, etc. by which we can easily ensure the quality of the product by having an honest review by the customer.
• Improved marketing and selling -Dealers can easily improve their product with the help of these platforms.
There are certain problems that everyone faces during the promotion of the YouTube channel.
• Lack of sources to reach out There wasn't sometimes any follow button for the people to reach out and follow. So it is important to put down that follow button.
• Inability to leverage the existing trending technologies - The main motive should be to analyze the market convert the target audience into the business.
• Inconsistent participation and lack of personal touch- Humanisation and interaction are very important Sometimes businesses are not able to produce consistent content which is also a very important factor to be kept in mind.
•Flying Blind- It is important that the company should develop a listening program to answer all the questions. Listening is useful to understand the brand and the competitor. Without this company can miss customer relations, marketing, etc.
•Who owns social media? – Social media programs, responsibilities need to be allocated therefore for successful social media adoption it is important to set goals first.
•Not individual or confidence -Social media participation and engagement are very important.
There are several challenges faced while increasing the number of followers and that should be overcome.
• Lack of authentic connections with the audience. Lack of humanization is one of the key reasons for this.
•Lack of useful Social media Marketing Strategies – There should be proper strategies to be followed like a proper road map should be there in which there are proper landmarks. The road map should be in a specific manner that it allows reaching to the specific destination. Why and what should be properly understood.
•Drop in organic reach and good quality content – Organic reach is the number of people and viewers who reach your social media platforms. One should use the organic method to actually convert the audience into business.
•Content quantity and quality – People will follow you not when your content is more but when your content is good.
•Building a social campaign that surpasses your goals - It is important to create a solid strategy for your campaign. First, choose your goal and then draft your content around the goal in a way the audience would find interesting.
Now there are numerous strategies to overcome these challenges
• Know your audience with the help of online polling and survey.
•It is always good to share your experience while reaching out to people.
•It is useful to conduct webinars and Q &A rounds for your audience.
•Your post and content should be so interesting that it attracts the audience.
•You should be regular and consistent for your content
•It is always Good to speak to your market
•Include social media Follow buttons wherever possible.
•Follow influencers and share their content.
•Remind your e-mail subscribers and your social account.
•Respond to your followers.
•Use appropriate hashtags
• Make it easy for others to share your content.
• Use your stats to identify good and popular topics and post
•Inbound marketing strategy is very useful where you need to get more traffic to your channel this will help you get the leads.
