Video Link: https://youtu.be/-PxzxTsxQr4

 

Social Media Marketing is the use of social media platforms and websites to promote a product or service. Apart from all terms, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in – data analysis tools enabling complete to track the progress, success, and engagement. When we talk about social media marketing there are six key elements that come into our reach which make our plan successful – 

Social Media Audit

Social Media Monitoring

Social Media Management

Social Media Online Reputation

Social Media Marketing/ Campaign

Social Media Public Relations

 

Social Media Audit is the process of reviewing what’s working, what’s failing, and what can be improved upon across your social media channel. What do we do in Social Media Audit? One researches social media presence and identify opportunity and threat. It’s more about how opportunity should grab and how one can use it inefficient way. And also, how to execute our plan. It gives us good results. So, one can say Social Media Audit is to have an overall understanding of strengths and weaknesses.

 

Social Media Monitoring is all about how to monitor social media outreach. In order to monitor the impact of social media, you need to have some activities and the leading platforms. First, you have to have a conversation then segregate and then analyze them and last you have to understand the insight, recommendation, and problem-solving. It doesn’t give you money directly; it helps in engaging with people. While engaging with people, we should understand the reason for their presence on social media and their engagement with you. 

Analyze the word, content, manner, etc of conversation gives good clue about the people.  Experts are able to understand the profile of people including their age, caste, gender, education, class, political affiliation, etc. In the virtual world, when we cannot meet people face to face, the social media analyst heavily depends on disposing of analysis. 

 

Steps involve in dispose of analysis –

 

1. Identify conversation

2. Segregate conversation

3. Analyze conversation

4. Insight and recommendation  

Big companies use this to manage their stock at national as well as international level stock market. Sudden increase flash decrease in the level of conversation on social media platform indicate disturbance in that zone. They are able to understand risk and reward. The expert takes actions well in advance. 

 

Social Media Management, proper management is needed to make full use of social media platforms. Experts are needed to analyze this core politics, economic, public policies, government decision making, law, bilateral relations, multi-lateral, international relations, etc. It has given the right to use the opportunity for entrepreneurs and thus generated millions of jobs. Study of social media management is needed at the micro and macro levels. It’s very important to have good knowledge for achieving a successful plan. Social media online reputation is the process of tracking, monitoring and ultimately eliminating negative social media material about your brand to improve your name or standing. How to measure online reputation? Negative activities attract lots of attention. However, there are a large number of influencers who command a good reputation and have a large number of influencers. Some online tools such as Alexa, Woo Rank, Moz Pro, etc analyze your ranking and reputation. They are very helpful. It is always good to have a record or track of negative news about your brand and able to take immediate actions. Failure to take immediate measures may hamper your reputation badly. The social media campaign, apart from engagement with people, many times paid campaigns done to reach out to the targeted audience. Based on market study and needs, campaigns are done strategically. Return on Investment (ROI) is also measured using a variety of pre-defined parameters.