By Urja Shah

Weblink: https://youtu.be/-QarOAKzlt8

Good content attracts the audience towards your business and offerings. In the digital age, you need to have excellent writing skills and be aware and consciously use SEO to produce unique content. We have all heard ‘Content is King’, but what does it mean? Nowadays, content is being seen as a ‘currency’ by companies. They trade content to catch the attention of the audiences. If this i

s done correctly, the audience can be converted into a sale. 

The most common forms of online written content are

• Blogs- where one writes short articles, poetry
• Brand journalism- content related to brand stories, interviews, customer testimonials
• Copywriters- product descriptions, infographics, web pages
• Technical writers- user manuals, how-to manuals, guides, FAQs
• Social Media Writers- interactive content for social media platforms, for better Public Relations
• Email Writers- promotional emails, newsletters, online campaigns
• Scriptwriters- for advertisements, webinars, web shows, movies, radio shows, chatbot replies
• Long-form writers- E-Books, Case Studies, Data Studies
• Ad & Promo writers- advertising copy, landing pages, direct mails
• Creative writers- short stories, humorous and appropriate jokes and puns

In this insightful video, the mentors, interns, and Dr. Ravi Kumar discuss the few essential ways to become a good content writer. They discuss why a writer should know who his audience is, how to inter-relate the topics and paragraphs, how to adapt and unlock new ways of writing, swap styles once a while, do more research, and optimize the digital content.

Another critical part of content writing is plagiarism. Do not resort to plagiarism at any cost because there is developed software to find copied content, and doing so is inviting trouble. The content put up must be original and genuine. 

The interns also discuss ways to practice content writing. It is imperative to know your subject matter well, create an outline or a template before you start writing, generate ideas to hold the attention, easy to consume and shareable content, reasonable layout, and formatting, leverage exact keywords. 

Apart from these guidelines, they also discuss ways to make a career in content writing. Budding content writers should keep looking for freelancing opportunities, internships, try their hand at blogging independently, and perhaps do some certifications. There are many courses available, both online and offline, for this purpose.