Video Summary by João Gabriel Pereira da Silveira

Video Link: https://youtu.be/iDb2pktdbn8  (Click to watch the full video)

Nowadays, the use of technological tools available in the online universe is of paramount importance to supply the needs of a company and contribute to the optimization of time. For a company to grow in the market and reach a high level of development and recognition by the public, it necessarily needs to have not only good planning but also an effective marketing strategy. And the online e-mail marketing platforms MailChimp and SendinBlue used to leverage the company’s marketing, can help in this endeavor, being SendinBlue a more versatile and accessible tool.

For accessibility and functioning reasons, SendinBlue is the right choice for any entrepreneur. Through this platform, it is possible to put in place an effective marketing campaign, import data, promote contact with other managers, send several emails at once, building templates, and understanding the positive impacts the tool itself has on businesses. With the offer of free and paid plans, SendinBlue is a tool that makes it possible to send hundreds of emails in a single day to multiple recipients, optimizing user time and enabling a quick and detailed contact with other entrepreneurs. On the platform, you can also check the exact number and percentage of people who are on your contact list, who viewed your emails and also the less usual emails and can sync with its business website and manage the products being provided through direct contact with consumers.

Apart from SendinBlue, there is another tool also quite useful, depending on the purposes of each company: MailChimp. It is a free tool; that is, for those who do not want to pay anything for an email tool, MailChimp is the best choice. Like the first, this tool also allows the creation of campaigns and has a good cost-benefit, but it does not have the wide range of functions that SendinBlue has, like the support – which is only included in paid plans – and other features.

In conclusion, it can be concluded that Sendinblue is the tool that provides greater usefulness to users since it has a wide variety of functions of managing emails, contacts, tests, advanced statistics, and support. With this tool, the entrepreneur has effective control of several stages of business development and, also, one can leverage a promising marketing campaign aimed not only at the growth of the company but also for the satisfaction and time optimization of users.

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