By Ashish Chaudhary

What goes online is more important & how it goes online .Every content that goes out in any form whether it is fb post, website or blog. It can actually influence the way your company or products or services  are going across to the audience.Content can pursue the audience in multiple forms, yopu can use blogpost,fb post or youtuve video.

All these are forms of content. People can only identify you by the content of your website.You can stand out with the quality content that you put across on any website and blogs. Nowadays content is the key to generate the sales the more people read about you, the more people will visit you on the website.It can also keep the audience updated,like when you launch new product or new service. It can keep the viewer interested.

On the peak days Online marketing was having a website or placing banner on other sites.Today online marketing is evolving into a broader mix of contents , a company can use as a means of increasement in sales.

As an rule online, marketing or intenet marketing is becoming an increasingly important part of nearly every company’s marketing mix. For some it’s the only form of marketing being  practiced essentially.

Not all of your readers are from your country or region but what about that if your country has two official languages like Canada. Canada has both English and French so from start a client  from Canada will want a Multilanguage site. Another reason is that Multilanguage brings you more customers .A multilingual site demonstrates you think work and deal internationally.You can use multinlanguage phrases and keywords.

As we know that entrpreneurs thrive on the diversity of ideas organised by a multicultural workforce.  This type of Multicultural awareness is an essential soft skill in work as well as life, and it goes beyond office culture to economic benefits: According to some  recent survey by the Economist, two-thirds of 572 international company executives says that their teams’ multicultural nature increases their organization’s innovation.

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Writer Ashish Chaudhary is French and English Language and Translation Intern at Modlingua, India's No1. certified translation and Language service providers based in New Delhi