By Sharon Ramsey

“A picture is worth a thousand words” simply the importance of this quote has been explained by Mr. Ravi Kumar through the business development strategy series of the lecture.

The use of photographs to portray and communicate its content to the customers is very prevalent in the current business marketing world. The lecture clearly demarcates the distinction between a successful business communication channel and a poor business communication channel on the ground of the use of a photo to reduce the content of the website and to create a story around the content that the company aims to communicate through the website. The need for using photographs that are of the required industry standard is necessitated. The overflow of content on websites creates an overflow of information for the customer and thus to reduce the cost of translation and create a balanced flow of information photographs should be used in order to create a successful business marketing strategy. The use of tags to name the images in order for search engines to cater to the website on the top list of the searches should be the main objective of the organization.

The organization should aim at reducing the plagiarism in written content and in photographs as well. Any photograph used from a different website from the internet amounts as plagiarism and should be avoided and the utmost importance should be given to the originality of the photograph.

The creative use of photographs should be done within the limits of the copyrights of the photograph itself. All of these learning that Mr. Ravi Kumar provided through the lecture clearly indicate the importance of usage of photographs as content to improve the ability of an organization to market itself better on the internet.

The lecture provides various insights into the important requirements of marketing in a business. If you want to know more about the business development and marketing strategy, go to Modlingua’s YouTube channel and make sure you subscribe to the channel to get notified about upcoming useful content.

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