By Aabhya Jaiswal

Google is the largest website on the internet to date but what keeps people coming back to Google over and over again instead of other search engines. Google was not the first engine on the internet but it is the most successful. In initial days of google it was just a small company and soon google started to gain recognition from some large and important companies and people . We as a consumers are extremely comfortable using google to find information because we belief in them .

Why Google search and top ranking in google search important ?

Search engine optimization is the process of maximizing the number of visitors with the use of various techniques  to improve a particular website by ensuring that the site appears high on the list of results returned by a search engine . Search engine optimization is a cornerstone of inbound marketing success .Hence , if you can’t make your website visible in the first page of the relevant keyword searches ,you might not get any traffic from the search engine. Google shows 10 results on the first page when someone searches for any specific terms .

In today’s competitive market ,Search engine optimization marketing is more important than ever . Translators or multilingual writers are boon from this phenomenon , If two websites are selling the same thing , the search engine optimized website is more likely to have more customers and make more sales .If you have a website , blog or online store ,Search engine can help your business to grow and meet the business objectives . Search engine optimization is good for the social promotion of your website . People who find your website by searching google or yahoo are more likely to promote it on facebook ,twitter or other social media channels.
In today globalized world , many companies trust on the basis of google results . Google has captured the entire world with its immense power . As google helps to build up to new clients , being on the first page of google increases the credibility of the company. We as a customers get assured of the quality of the services offered . Its cost effective also , now pay per click [ppc] ads that appear in google search results pages can be extremely beneficial when it comes to generating traffic which in results converts in to customers which converts into sales by pushing your business to the very top of the search results  .

The language pair I work in is French and English , French is the official language in 29 countries and it is most widely spoken language in the world . It opens the doors of international companies . The French people do not like to speak English and they are very conservative of their language . Hence, translators and multilingual writers are benefited from this phenomenon.

Profile of Aabhya Jaiswal http://www.modlingua.com/interns/1468-aabhya-jaiswal-french.html