By Sharon Ramsey

The Internet's widespread penetration into daily life is the single biggest phenomenon that has influenced marketing over the last three decades. This tremendous advancement has changed nearly all industry's operations and presently, millions of companies are conducting business digitally.

Hence it is essential for people who are aspiring to work in the translation business, digital marketing or content writing to gain knowledge regarding this domain.

The Orientation video is an extension of the introductory video on the Online Translation Management course by Modlingua. The founder, Mr. Ravi Kumar guides students through the various dimensions of this course and he shares his entrepreneurial journey. While he was completing his Master's degree in Spanish studies at Jawaharlal Nehru University, he launched his company Modlingua at his hostel on the campus without any telephone, and today his company is India's top translation and language service delivery company and boasts of more than 1500 clients across the globe. 

With 20 plus years of industry experience, Mr. Ravi Kumar has also been very active in academic research and published 4 books on the various dimensions of translation. In order to empower newbies, he has designed a very unique course in Translation Management that can help linguists in scaling up the ladder. 

During the orientation lecture, Mr. Kumar talked about the growing importance of languages and he explained how the early 2000s witnessed the explosive boom in internet usage and the rise in globalization phenomena which led to an extraordinary revolution in the communication market. The growing need for consuming a text in various languages and the impatient needs of readers to get access to a text in a particular language instantly resulted in a robust demand of language experts and translators. At the same time industries expectations were also growing, they required the language community to develop more skillsets beyond language proficiency. Hence, this particular course is prepared in such a manner that once the student completes the course successfully he/she is able to diversify into a variety of domains of management and ability to build their own brand essentially.

The subjects like Business development, Online marketing, Social media marketing, Project management, and Entrepreneurship inculcates content concerning to Marketing materials and tools, client outreach and client relations, branding, SEO, strategies for different social media channels, effective content writing and a lot more which will groom students in a way that they become more confident to take the world as entrepreneurs and Leaders.

Visit Modlingua Community Learning channel on YouTube: https://www.youtube.com/modlingua Make sure you subscribe to the channel and press the bell button so that you get notified each time Modlingua puts a video on its channel.