By Madhu Shree Dwivedi

Content writing means to write some relevant content about any particular topic. If there is a website says Modlingua related to translation so there will be content written in context to translation in it. There is more and more content found related to the subject also the new aspects of the subject and hence attract ample amount of audience having a greater interest in that particular field, but that content should be trustworthy and also beneficiary for the audience. In India, after the introduction of Jio sim, people can use the internet at cheaper rates, so their number has increased drastically because the internet provides content on most of the topic which is more relevant and useful. So this web content writing has a growing demand as this internet is used widely. Also, this content writing can turn into a business and used to promote particular business and promote various websites, which can further result into a financial profit of the product or result into the popularity of a particular website, increased followers due to better presentable content.

Marketing of products and services through the internet, which includes the creativity as well as the proper use of technology, by proper designing, writing proper content to be advertised will finally result into the sale of the product is called online marketing. Online marketing is used by various companies to sell their goods and provide services to the customers and this publicity is done by the advertisement on various social media through e-mail marketing, blogging, internet marketing etc. through these methods the goods are promoted in the market also these services are easily accessible by sitting at one place through internet and it takes fewer efforts, one can know the details of the product and can purchase it online or at least one can come to know about the options.

Nowadays due to technological advancement and increasing awareness among people and also the decreased cost of data this online marketing is preferred more rather than an advertisement on television or radio. Although the main language used for communication is English. But people prefer their own localized language and thus it attracts more and more consumer. Here comes the major role of the translator in this field. Because many communities which are in remote areas and new to the technological advancement, they have a language barrier. Many of the people face problem in understanding the key terms of the advertisement as well as face problems to understand the deals and offers. So if the advertisement is in the familiar language it can increase the sale of online marketing. In this era of globalization where the world has turned into a global village where the goods are transported all over the world and this is mainly through online advertising and marketing so translation becomes more necessary so that the best commodities reach the customers. For example, there are knives made in Korea are very famous and most of the Chef are interested in purchasing it so if the things are not translated to them then how would they know and purchase it. If someone starts their own venture it is important that the message they want to convey should reach the world otherwise their venture would not reach the new heights of success. Also, people get to know about various options with the help of translators translating it in various languages. It also increases the competition in the market so there is less monopoly of a particular brand. The content can better be translated by a translator otherwise it would lose its actual meaning.