By DIPTENDUMUKHERJEE

Nowadays, we are watching that most of the companies broadcast their products through social media platforms like Facebook, Instagram, Youtube, Tiktok, etc. There was a time when big giant companies hire only celebrities to promote their products. But now things are changed. Due to the mammoth rise of social media, companies can also get connected to those persons who have decent followers as well as who are personally connected with the community. They can also recommend their followers to utilize the product. So, by using this approach companies can also get genuine feedback for their products.

What is Influencer Marketing?

Influencer marketing is any process that promotes or advertises product, service, website, or brand by using the reach and mass appeal of influential individuals.

Social media users with a large number of followers are called “influencers”. 

3 R’s of Influencer Marketing

1. Relevance
2. Reach
3. Resonance

 The strategy of Influencer Marketing

1. Influencer Marketing Strategy- knowing the characteristics of your audience.
2. Influencer identification and selection
3. Content & support to influencer
4. Monitor & Analytics

 Types of Influencer 

1. Micro-Influencer :

Few thousand followers, strong & personal bond

2. Celebrity Influencer:

Followers are in Millions, can work across industries

3. Blog Influencer:

Established blog, can have thousands or lakhs of followers

4. Social Media:

Strong social media presence

5. Key Opinion Leader:

Experts 

Key things of becoming a Social Media Influencer

• Be consistent
• Use different media types(video, podcasts, blogs)
• Engage with the community 

How to find influencers

     There are few websites like Shoutcart, SocialBlade where companies can find influencers besides that they can analyze their campaigning rates, how many people follow that person, his/her average likes, media posts or engagement with people, etc. On the other hand, Influencers can also build their profiles to get more connections.