By Sharon Ramesy 

In such uncertain times of coronavirus outbreak, the survival of all business sectors has become challenging than ever before. Simultaneously, dimensions of business activities are changing rapidly, in such growing changes it's really necessary to manage the relationship with your client. Its well understood that if there are no clients, then no possibility for a business to run. In this interesting video, Mr. Ravi Kumar shares the relevance of client management with existing clients and how one can achieve it with simple steps. First and foremost, giving a warm call to the existing clients proves to be beneficial and invaluable to both the partners. It not just gives a good impression but increases the chances of growing business with the client.

Where in businesses are run by humans a simple gesture as paying a visit to clients can create a better opportunity for the business to pitch new ideas and make the customer rely more on the business itself. It also provides an opportunity where you can make the client learn about new ongoing trends and their impact on business activities. With the advent of a surge of information and the ability of humans to forget it might be possible that the client may tend to forget potential business ventures or deals. So, a follow up can become necessary.

Who wouldn't want to cut cost right? It's undeniable that there are some clients who ask reduction in cost and it becomes a real difficulty to pitch them with a certain cost, however, you may not afford to lose the client for such issue, and according to Mr. Ravi Kumar by offering discounts and small offers make them feel well attended and comfortable which in turn will help in resorting to avoiding bearing such cost. Mr. Ravi further states another way of tackling such issues is by educating them about the price like key elements like quality control, project management, risk management, team management, which are a part of the overall cost.

An assurance is all that a client requires and assuring them about the best services that you gonna provide will help in achieving the business goals. To achieve whilst maintaining relationships with existing clients, business forgets to overhaul their marketing material as discussed in the previous lectures. Its imperative for any business to capitalize on the relationships with the clients, hence mentioning about the diversification of activities you have endeavored may propel him to explore those avenues.