“Your brand isn’t what you say it is, it’s what Google says it is.”- Chris Anderson
Why Google Search and Top Ranking in Google's search are important? How will translators or multilingual writers get benefit from this phenomenon? Do you see some advantages for the language pairs you work in? Here we will open a discussion to answer all the questions.
In recent years, new technologies are embedded in almost everyone’s daily life. In the past few years, we have seen notable transformations in social media giants; like Modlingua B2B platform, it has developed a web portal for language enthusiasts. What is the SUCCESS MANTRA? Yes, you are right; it’s GOOGLE.
It is a search engine; according to Webopedia, Search Engine Optimization is a methodology of strategies and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results from the page of a search engine (SERP) - including Google, Bing. They are often placed in Sponsored Ads. A company will get paid by search engines like Google, every time a person clicks on it.
Google is omnipresent on it. It gives a new dimension to our lives in the last 18 years. In today’s globalized world, many companies decide on the basis of Google results. It has captured the world with its immense powers that now it becomes very difficult for small businesses to come up on the first page of Google. Is it so significant to be in the top ten list? According to Jeff Bullas, Forbes 10 social media influencers, three things which are influential for your online presence are ranking, ranking, and ranking.
1. It builds up new clients.
Being on the first page of Google increases the credibility of the company. People get assured of the quality of the services offered. Let’s take an example, would you want to set your business at the remote location? Certainly not. Your preference would be the main road where customers will come; hence, exposure for other people to buy the services from your company is higher. So, here the principal road is the first page of Google, where many clients come to avail the services of the best company. In fact, in research conducted by Search EngineWatch.com, the top rankings get 36.4% of the traffic. 
2. Cost-effective
In the digitalized world, grabbing people's attention and competing with the rivals for the organic position is the hard task to do. As compared to organic results, Google ad words (paid search results) get only twenty-five percent of clicks. Instead of paying for ads, we should buy the top position, Google doesn't charge for emerging in the search results.
3. It boosts authenticity.
Seventy percent of the clients conduct online research before buying a product. They research the product, price, reviews, and its description. If the XYZ company is at the top of the page then obviously, the client will refer to it preliminary because it’s psychological, the one which is on the first is the best. Everybody relies on Google as it gets 167 billion searches per month and considered as a most trustworthy platform. If a company wants to gain benefits on its website it is necessary to be in the top position.
4. It enhances engagement with other people.           
In inbound marketing, what matters the most is the content. This is one of the criteria for ranking by Google if the content is genuine and has a lot of relevant information then one can engage with the targeted audience with the help of social media platforms like Facebook, LinkedIn, Gmail, etc. which in turns create a buzz thus, promoting your business.
To conclude, Website optimization is significant to get more clicks, leads, and conversions.
"Never impose your language on people you wish to reach"- Abbie Hoffman
We all live in global communities, from the medical field to the legal field; translations play a pivotal role in B2B Marketing. In a recent survey by UK Tech Trans, a leading translation agency shared the fact that 90% of Internet users in the European claim that they always prefer the website in their own native language. Through website translation, one can enjoy the benefits of increased marketability, credibility and better communication. As an example, Modlingua.com enjoys an international reputation of being a socially responsible company involved in the promotion of its translation services across the globe. Why?
Our director Mr. Ravi Kumar explained the best marketing tool which he applied i.e. AIDA model, which help the translators also to increase traffic on the website. 
The language pair I work in is French and English, French is the official language in 29 countries, and it is the sixth most widely spoken languages across the world. It opens the doors of international companies in Canada, Belgium, Switzerland, etc. The French people unlikely want to talk in English; they are very conservative of their language.
Therefore, for multilingual writers, social media marketing is necessary if they want to maintain the first rank in the google search.
"A satisfied customer is the best business strategy"- Michael Le Boeuf, Business author.

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