By Sharon Ramsey

Quality content is the most important element of a website and part of the business development strategies. This lecture aims at focusing those elements of the business development that help a business grow through the global economy. Mr. Ravi Kumar talks about the various elements that form part of the business development including enhancing the public image, increasing company exposure, and Business Development Activities. The foremost, this lecture caters to the domain of enhancing the public image and focuses on the development of the brand value of the company by using various available resources such as websites, Photos Marketing material, and branding. The most important tool to enhance the public image of the company is websites and their contents. Though websites have been in the vicinity of the world wide web over a very long period of time, the websites that are being created today are different from the websites that were available for public access in the preceding years. The website plays an important role in every business to communicate with customers. Previously websites used to be static but with the advent of the website 2.0 phenomenon, the websites have become the two-way gateway of communication between the website and the users.

Thus it becomes important for all the websites to maintain the high quality of original content and provide easy access to customers and provide them a unique experience. One must note that the leading search engines like google, yahoo or Microsoft, etc. give high priority to those websites that use original content and many times copy paste contents that fall into plagiarism are penalized by putting them in their last list of organic search results. Thus, In order to create reliability, and increase organic search ranking results, Mr. Ravi Kumar suggests using original content for the websites.

In addition, the lecture provides useful insight into the marketing world and how an organization can use a powerful tool such as a website to its advantage and create the most amazing pool of benefits for itself. A sitemap link that provides structured links of its content of the website attack customers as well as search engine bots. A good structure of the website, high-quality relevant images, and clearly visible links such as services, contact details, team, blogs, etc. make it easy for the visitor to spend time and increase the engagement, thus the good user experience. 

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