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- posted by: Sharon Ramsey
By Sharon Ramsey
Video Link: https://youtu.be/rT41R1EIKAQ
“Businesses should not try to break through the noise in the public rather they should engage with its customers”. The above-mentioned quote simply highlights the pull and push strategy of marketing. No matter if the business reaches out to the customers or it attracts the customers to itself, either way, the customers communicate with the brand making growth opportunities for the business in the long run. Pull and Push itself is the most simply understandable method of marketing. Mr Ravi Kumar through this lecture helps in understanding these said methods of marketing.
Consider what would happen if an organization like parker that manufactures pen started to email and cold call customers to lure in more potential customers for their organization. Probably it wouldn't have been a great way of utilizing the marketing ability of the organization. Thus it depends on the organization as to how it would adapt to the push and pull marketing methods.
Have you ever seen an advertisement for a product and ultimately bought that product for yourself? If yes then what you have observed is a pull method of marketing. Television ads, online advertisements and social media advertisements are all strategies of pull marketing. It's all about the actionable interest. If a method or strategy can make the customers actions turn into the purchase of products then it is called as pull marketing. How many times have you had a call from telemarketers asking you to try your product? probably many times, and its this form of marketing that ultimately pushes the product to the customer rather than bringing the customer to the product.
Push and pull strategy are somehow basically layman terms of luring in customers and pushing products to the customers for their acceptance. It's the most simple tool yet the most intriguing adaptation of strategies of marketing. How a business thrives through the use of these strategies is based on the objective and the product of the business seeks to communicate with the customers.
Like through the lecture explanation for the statistics of the growth of businesses around the world that were new to social media almost 20 percent of businesses had an increase in revenue through social media, almost over 300 percent of businesses spent their average budget on social media and grew more over the next 3 years and also 44 percent of the industry has been acquired by Twitter itself. Blogging also has helped businesses in growing and almost 75 per cent of businesses have grown through blogs and written content. How an organization adapts to these numerical figures is the ability of an organization to comprehend and create change along the marketing dimension of the industry.
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- posted by: Sharon Ramsey
By Sharon Ramsey
Video Link https://youtu.be/ATjgRKG6PBE
“Ignoring online marketing is like opening a business but not telling anyone about it”. This quote substantially answers the question as to why online marketing is important and how it has been the most important aspect of the growth of any business. Mr Ravi through this lecture focuses on the advantages and the disadvantages of online marketing demarcating the importance of online marketing in the businesses existing in the current decade. Finding the right customers to amplify and manufacture the most amazing product is the core motive of every organization. Where there exist businesses that cater to specified customers through their product online marketing has become the most important strategy to create segments and create a niche market for these said customers.
Who doesn’t want to save money? Every business seeks ways to curb their expenses and online marketing is the most cost-effective way to reach out to the customer. Another advantage that Mr Ravi mentions is being able to work from home itself. Online marketing in today's world has provided every business with an opportunity to work from anywhere. Working from offices has become obsolete and with the advent of online marketing, businesses can work from anywhere. Online marketing has certain benefits such as tracking the visitors to the website that helps in understanding how many people have come to know about the organization and its products.
Transparency remains the foremost issue of today's organizations. Thus, online marketing helps in an organization to measure the transparency throughout the business. It’s also helped in taking corrective measures in case of any discrepancies. But like every other marketing strategy online marketing also possesses various deceptions as well. Online fraud being one of the most severely depreciating scams has drowned various businesses in the sea of online threats. Once an organization is trapped into any illegal activity it not only affects the organization but also every stakeholder of the organization itself. On the safety side of online threats, the cyber laws in India have become more stringent and they create a safe space for businesses to work over the online platform. Though it still is difficult to create reliability among the people regarding the organization and its business. human’s ability to communicate to the emotions of customers has been of the most important to the businesses but the online aspect of any business is contradictory to the humanizing aspect of any business and thus the human aspect of a business is also lost through online marketing. Investment further remains a big for online marketing considering the organization spend huge sums of money to invest in infrastructure to support the online aspect of their business. So while a huge organization may just endure such costs, a small business may not have sufficient investment to create online success for their business.
Simply online marketing can be said to have its advantages and disadvantages but it depends upon the organization to adapt and reform the online transformability to grow throughout the business life.
Visit Modlingua Community Learning channel on YouTube: https://www.youtube.com/modlingua Make sure you subscribe to the channel and press the bell button so that you get notified each time Modlingua puts a video on its channel.
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