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posted by: Sharon Ramsey

By Sharon Ramsey 

Video Link https://youtu.be/H2hDOAB1K-4 

“If your business is not on the internet then you will be out of business” quotes such as these make the term online marketing the limelight of the branding and marketing world. Marketing is about reaching the customers and involving the customers in the product of the organization. How an organization wants to communicate to the customers is the decision of the organization itself. From methods such as email marketing, blogging and vlogging to methods such as Pay per Click, Social media marketing, digital marketing, and viral marketing are all modes of communication to the customer. A Marketing channel is like a funnel that pours in shards of relevant customers for the organization. However, there are various hurdles we face while acquiring these customers. Mr Ravi Kumar through this lecture highlights these hurdles and emphasizes how these hurdles can be overcome. Mr Ravi highlights the importance of writing the most concise yet relevant content containing emails to customers while also focusing on the point that an email should prompt users to take actions. He points out how heavy emails would just end up in a spam box and not reach the ultimate user. With the emerging use of technology, an organization can make good use of tracking algorithms to understand the behavior of the customers and create a follow-up action, and identifying the right set of people that must be considered as customers of the organization. Don’t you wonder how these website bloggers and YouTube vloggers and content creators create a huge number of followers and strengthen their channels? We’ll It’s called empathy. These bloggers and vloggers flow their passion through their content empathizing with the people and creating a flow of customers for their channels. The more the footfall on the website the better the ranking through the search engines. Have you ever come across advertisements over the internet and thought how these organizations can make so much money? Mr. Ravi focuses on a key aspect of marketing also known as the Pay per Click method. The organization through advertisements create a brand by paying a fee to the advertisers to create customer footfall over their websites and products. Every click over the advertisements is a share of money deducted from the organization's account and added to the advertiser's account. This method also takes into consideration the target audience, location of the audience and the demographics of the audience that ultimately affects the cost of the advertisements. Social media marketing and Digital marketing as explained in the earlier lectures are useful when customers and followers are impacted through the content posted on social media by organizations. Further direct selling is inadvertently not recommended to be done through social media rather driving customers directly to the website helps more in improving sales. While Criticism is always present on the internet it's best suggested to avoid any heated arguments over social media regarding the organization. Ultimately, it's all about congeniality with customers. An organization that empathizes with its customers is likely to be more accepted by the public itself and grow more than any other organization. It’s the psyche of the customer that they are likely to accept an organization which triggers the psychological emotions of the customers through its marketing strategy.

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posted by: Sharon Ramsey

By Sharon Ramsey

Video Link https://youtu.be/Gvqiqc8C-Oo

There persists a quote in online marketing that says “The Internet affords relationship with consumers that’s hitherto unfathomable”. There have always existed techniques for going viral over the internet that a lot of businesses have utilized to make the best of the internet as a resource for their benefit. With the advent of various new techniques, there has been an evolution of a definite efficient model also known as the AIDA model that has taken the world by storms.

The AIDA model represents the 4 basic elements of marketing that are – Awareness, Interest, Desire and Action. Mr Ravi Kumar through this lecture represents the importance of the above given 4 elements which create customer value for the business. What we have grown to understand is that the more we desire the greedier we become. The crux of the matter remains that higher desire results in suffering which has ultimately been overturned by the revolution of the internet. Being greedy and creating greed in the customers for the product must and should always be the essence of any business. From the awareness and interest and desire for the product to the action of buying the product, there pertain a plethora of resources of the AIDA model that help in creating that desire for the product in the customers.

The understanding of the psychology of the human mind has been of the greatest essence of the sciences and in the present times, it has also helped various businesses to understand how an individual’s needs and wants can be exploited through the use of advertisements. For example, brands such as parker advertise their pens through celebrities such as Amitabh Bachan to exploit the common man's ego to purchase a product endorsed by Amitabh Bachan. Thus, endorsing your brand or becoming your own brand is the central motive of a business. The element of Action in the AIDA Model represents the ability of a brand to convert the psyche of an individual to the purchase of their product and that should be the essential goal of every Business.

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