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- posted by: Sharon Ramsey
By Sharon Ramsey
Video Link https://youtu.be/Ol-ScTlVRrU
Have you been wondering why random ads appear while browsing social media, or while playing games on the phone, or when surfing through a website? It was not the case a decade ago, with the advent of the internet and social media boom and the increase of online population, Online marketing has been rising tremendously. The significant growth from the past decade is only an indication of how swiftly business activities are shifting to a virtual world. Primarily Online marketing means selling any Product, idea, or service using electronic means like the internet. E-mail, websites, or social media platforms. It goes without saying that the growth of the virtual world is exponential and dynamic. Modlingua itself has deployed Virtual assistants on its website that provides basic information in the absence of an online support agent. Search engine like Google has AI, bots, and scripts embedded to track the online behaviour and habits of customers. Such type of data provides valuable statistics of customers as well as your competitors, that can be used to understand customers closely and thereby build techniques to create deeper customer relations, engagement, boost sales, provide personalized experiences, etc. To understand this parameter of Online marketing, Mr. Ravi suggests to search for example- airline tickets to a particular destination and then observe how a search engine would funnel this data out of your system and will flood all your online platforms with airline offers and advertisements. Internet accessibility has been increasing steadily and India is the second-largest online market with over 560 million internet users.
Visit Modlingua Community Learning channel on YouTube: https://www.youtube.com/modlingua Make sure you subscribe to the channel and press the bell button so that you get notified each time Modlingua puts a video on its channel.
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Hits: 834
- posted by: Sharon Ramsey
By Sharon Ramsey
Video Link https://youtu.be/BMP_w2pxEkQ
Once you are aware of your competitors through a comparative analysis, it's then important to target the right customer at the right place. Comprehensive market research helps to penetrate the market and approach the right client. Your efforts become futile when you try to reach the larger audience but hardly get any response in return. Hence a good understanding of the market provides where your customers are, better clarity of the needs of the clients and gain a competitive edge in the business sector. A lot of companies around the world are shifting to global as well as to local markets and, developing the need for translators and interpreters, so syncing your assets and skill set with the prospect’s goals can offer a boost in career advancement. Keeping yourself updated about new product launches, press releases, business news, companies’ board meetings, special events and exhibitions are another part of market research. Sound knowledge about them opens a window of possibilities for business development. Learning about the needs of clients and whether they are looking for some alternatives can provide a scope to market your valuable skill sets and prove your worth. In business, development networking has a vital role so building a good rapport with different managers and people in the top management can prove to be extremely useful. Ultimately connecting the findings of the market research and keeping a pace with the market demands can help to outreach the right clients and stay relevant in the business.
Visit Modlingua Community Learning channel on YouTube: https://www.youtube.com/modlingua Make sure you subscribe to the channel and press the bell button so that you get notified each time Modlingua puts a video on its channel.
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Hits: 836
