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Community Learning Videos

posted by: Garvita Gahlot

by Garvita Gahlot

Weblink: https://youtu.be/qYy1Akj5A7A

This webinar deals with the important topic of Citizen Journalism and its relevance and dynamism in today’s times. After the brief introduction by Mr. Ravi Kumar, one tends to distinguish between journalism and citizen journalism wherein journalism is done by affiliated and professional journalists which tend to bring out and represent the facts about events taking place nationally as well as internationally whereas the latter means when citizens take the responsibility to disseminate the information among the masses or to aid the media houses with true and reliable information. Hence, it has been referred to by varied names like participating Journalism or Network Journalism or Grassroots media or even Local Journalism and so on.

This session commences with a brief history of journalism and how Citizen Journalism did come into being that is mainly with the increasing technology and medium like radio, television, and most importantly mobile phones. Further, the need for citizen journalists is discussed where the emphasis is put on the fact that as a professional reporter cannot be present everywhere to capture the facts and information, so citizens are required to extend a helping hand or simply to spread the information on time to create a buzz for the same

Some examples like about COVID 19 situation in Delhi and other regions, the Indo-china conflict, the cases like that of George Floyd, etc. were cited and discussed.

Moreover, the qualities of a good citizen journalist were discussed like the need to create original and reliable content and avoid creating fake stories which also means avoid creating unnecessary hype for a piece of information, also the importance of backing up the information and facts with proper proofs so one should be assertive and attentive all the time which will in the long run help in creating the brand value, one should do as much networking as possible and should try and create a niche for like-minded people and always encourage optimism and patience in one’s approach. As a citizen journalist, one should constantly ensure the strengthening of one’s skills of being an efficient reader, writer, and analyst to deal with every piece of information at hand with utmost effectiveness. Some of the most important qualities of a citizen journalist mentioned, include being consistent in providing trustworthy and reliable information and becoming conscious of one's surroundings. The conduct should also be ethical and a caution that must be kept in mind is that one should avoid taking any sort of side and should be neutral that only one can furnish the truth to the public. An inevitable fact that should be abided by is that a journalist should not consider himself or herself as a judge and should avoid announcing a verdict, instead allow the public to ponder upon it.

The medium which can be used for the dissemination is varied ranging from a simple blog or a website to using one’s digital platform accounts to bring awareness and to spread vital and well-researched information that is cheap and user-friendly to use. The presenters also tend to elaborate on the advantages of citizen journalism that one can be present at the moment, it allows us to look at all the angles of the story which the media houses might sometimes miss out on and is more accurate, and it helps in the empowerment of local communities. The disadvantages of the same include the fact that the information furnished by them might not be credible enough as the facts are not always checked, hence reducing the reliability.

After discussing the various schools of thought, the presenters finally give their viewpoints as to describe the practice of citizen journalism as a boon or bane for society, the best solution according to them, has to be the collaborative effort done by both the media houses with professional journalists and the citizen journalists.

The session then ends with the words of wisdom by Mr. Dr. Sanjay Kumar Bahl who is the Director at Pyramid College of Business and Technology and also the mentor for the talk, who citing various examples enlightens the panelists.

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posted by: Riddhi Arora

By Riddhi Arora
Video link: https://youtu.be/fOQp3fTwvEc ( Click here to watch the full video)
 
Day by day social media is gaining importance. Social media helps to make communication in better way. 
There are different ways in which Social media helps in digital marketing. 
• Increase contact and job -  there are a lot of job portals available for us where recruiters can find us.
• It helps in promoting Group discussions via zoom, skype.
• Gives an appropriate product review - Thanks to Amazon, Flipkart, etc. by which we can easily ensure the quality of the product by having an honest review by the customer.
• Improved marketing and selling -Dealers can easily improve their product with the help of these platforms.
 
There are certain problems that everyone faces during the promotion of the YouTube channel.
• Lack of sources to reach out There wasn't sometimes any follow button for the people to reach out and follow. So it is important to put down that follow button.
• Inability to leverage the existing trending technologies - The main motive should be to analyze the market convert the target audience into the business.
• Inconsistent participation and lack of personal touch- Humanisation and interaction are very important Sometimes businesses are not able to produce consistent content which is also a very important factor to be kept in mind.
•Flying Blind-  It is important that the company should develop a listening program to answer all the questions. Listening is useful to understand the brand and the competitor. Without this company can miss customer relations, marketing, etc.
•Who owns social media? – Social media programs, responsibilities need to be allocated therefore for successful social media adoption it is important to set goals first.
•Not individual or confidence -Social media participation and engagement are very important.
 
There are several challenges faced while increasing the number of followers and that should be overcome. 
• Lack of authentic connections with the audience. Lack of humanization is one of the key reasons for this.
•Lack of useful Social media Marketing Strategies – There should be proper strategies to be followed like a proper road map should be there in which there are proper landmarks. The road map should be in a specific manner that it allows reaching to the specific destination.  Why and what should be properly understood.
•Drop in organic reach and good quality content – Organic reach is the number of people and viewers who reach your social media platforms. One should use the organic method to actually convert the audience into business.
•Content quantity and quality – People will follow you not when your content is more but when your content is good. 
•Building a social campaign that surpasses your goals -   It is important to create a solid strategy for your campaign. First, choose your goal and then draft your content around the goal in a way the audience would find interesting. 
 
Now there are numerous strategies to overcome these challenges 
• Know your audience with the help of online polling and survey.
•It is always good to share your experience while reaching out to people.
•It is useful to conduct webinars and Q &A rounds for your audience.
•Your post and content should be so interesting that it attracts the audience.
•You should be regular and consistent for your content
•It is always Good to speak to your market
•Include social media Follow buttons wherever possible.
•Follow influencers and share their content.
•Remind your e-mail subscribers and your social account.
•Respond to your followers.
•Use appropriate hashtags
• Make it easy for others to share your content.
• Use your stats to identify good and popular topics and post
•Inbound marketing strategy is very useful where you need to get more traffic to your channel this will help you get the leads.
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